iWrap Direct Mail

I was approached to explore innovative direct mail concepts to support the launch of a new product - the iWrap Hand System™ dispenser. 

The result was a manually extending mailer designed to reflect the functionality and experience of the product itself. As the recipient opens the piece, it expands to reveal the Hand System 'wand' and the EcoCore™ wrap.

The mailer is constructed with a central panel with extending wings on either side. When pulled outward, these wings disclose additional marketing messages and product information. This interactive format communicates the product's key benefits in a clear, impactful and highly engaging way.

Client: Acopia